I raise Cali's for meat and sell them for $2/lb live weight, so around $10, here in SE Tx. Meat breeders go for $25-40 while the Show breeders can go for up to $100. This is for purebred Cali's.
I paid $50 for a NZW breeding trio (two proven does, unproven buck). The does were pregnant at purchase. I got mine through Craigslist. I have a backyard meat operation. $50 was the best price around, even considering I had to drive a bit to get them.
Lots of people asking $30-40 for a single breeding doe, and lots of 6-8 week old weanlings being sold for $20-25 where I live in Virginia.
The best price in your area is whatever your local buyers are willing to pay!
i just bought 2 american blue young does from a breeder... realizing they are #5 on the conservancy list... i paid $30 each.. and didnt flinch at that price... i didnt buy them to simply eat... even though they are considered a meat breed... maybe separate them in your mind that way and market them separately that way and price them accordingly ... around here people are selling any kind of mutt rabbit they make as "meat rabbits" .. IMO they are all just "junk" rabbits... not bred for meat.. certainly your nzw are classic meat rabbits.. maybe even think about getting a Californian buck ... they make incredible meat rabbits when crossed with the nzw doe.. thats what i breed...
again... your american whites are rare... and i'd sell them that way... just my 2 cents though
Around here, American Blues go from $45 to $65 each. American Whites are the same. New Zealands vary from $15 to $50 each, depending on the pedigree and stock.
Selling the meat is completely different. I've seen 8 week old fryers going from $10 to $15 each for human consumption. Smaller ones for animal food from $1.50 to $3.50 a pound.